Product
/
Food
/
Product Design
VIDEO LIBRARY
(
7
)
/ About the project
A tomato sauce created by The Crusties, Sydney's least prestigious swim club. Built from the ground up as a passion project, the launch combined branding, packaging design, content creation and a film-led hunt for the elusive Jar 001. Equal parts product launch and community-building exercise, it proved that a good story can make people care deeply about things they absolutely don't need. Read more about it here.
/ INFO
Client:
The Crusties
/ Year
2019
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