Campaign
/
Copywriting
/
Social
IKEA
(
3
)
/ About the project
From campaign rollouts to reactive social, I worked across copywriting, creative and content to help IKEA show up in culture without losing what makes the brand distinctive. Whether celebrating 50 years in Australia or finding inventive ways into the FIFA World Cup conversation, the work was rooted in simple ideas, smart design and unmistakably IKEA thinking.
/ INFO
Client:
IKEA
/ Year
2019
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